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In the early twentieth century, SoHo was a locale for factories and mechanic shops. Today, it’s the epicenter of global design, a fashion hound’s playground. From Bloomingdales to designer houses like Prada, there is much ground to cover in this neighborhood between Houston and Canal streets. And while the big name brands may draw shoppers, it’s the smaller boutiques that have our hearts. Read on for our list of the best of the curated boutiques, in no particular order, and don’t forget to look into the neighborhood’s fine catalogue of vintage and consignment shops. Here’s where to shop in SoHo.
The Apt by The Line: Everything for your home and your wardrobe can be outfitted in this Soho townhouse turned lifestyle boutique. Book an appointment for one-on-one service at The Line’s Apartment shop.
Flying Solo: Designers’ cooperative Flying Solo brings local names like GiGi and Coco & Breezy to West Broadway. You’ll probably be helped by the actual designers, too, since they regularly man the shop.
Anthom: On Mercer street, the airy boutique, Anthom (above), offers designer womens wear in a range of prices, emphasizing the high-low approach to thoughtful dressing.
Isabel Marant: Isabel Marant, the doyenne of effortless Parisian style, curates her own lines, often focusing on handmade items and highly wearable styles.
Blue in Green: A men’s shop on Greene for laid-back streetwear from Japan and California, Blue in Green is a must-stop for stylish gents.
Jayson Home: High-style furnishings and home goods made for earth-friendly durability are the name of the game at Jayson Home (above), on Greene just south of Houston.
The Laundress: The Laundress is a plucky shop dedicated to eco-friendly and non-toxic detergents and fabric cleaners.
IF: One of the first fashion boutiques to open in a then not-so-chic SoHo in 1978, IF won the hearts of artists like Warhol and Basquiat. Find a mix of labels from Europe and Japan including Yamamoto, Des Garcons and Grundhal designs hr.
The Webster: This offshoot of French fashion it-girl Laure Heriard Dubreil’s Miami Beach shop, The Webster is six stories of curated designer finds as well as a hair salon on the fifth floor.
Kirna Zabete: With boutiques in East Hampton and SoHo, you’ll find names like Balenciaga, Chloe and Givenchy at women’s concept store Kirna Zabete.
Maiyet: Maiyet offers ethical, global luxury items at its flagship in Soho. Shop for artisan pieces like silk weave from India and Mongolian cashmere.
Heading to NYC for some serious retail therapy? The Knick, located at the iconic intersection of 42nd Street and Broadway, is convenient to all your dream shopping. From the streets of SoHo just a short ride downtown, to the legendary boutiques of Fifth Avenue within a few blocks, New York’s best shopping is within reach.